This was in the Times of India last week:
I’m happy to see the issue of violence against women being addressed in Indian media. While I appreciate the fact that it tries to eradicate rape culture, it does put masculinity in a suffocating box. Just like sexist expectations of femininity can imprison women, sexist expectations can imprison men too. The message shouldn’t be to tell men to act like “real men” (because what the hell is that anyway?) but instead to act like decent, good human beings. Still… I’m glad that something is being done. While the ad isn’t perfect, at least it’s a step in the right direction.