Fail.. On So Many Levels

Oh advertisements. You conflicted thing you.

I don’t get ad’s for beauty products. You don’t really see the products on the model. You’re  instead given a highly photoshopped image of a woman with the proposed product supposedly on her.  Are we seriously supposed to look at an ad and say, “Wow, that foundation looks great, I want to try it,” when the model has not only been subjected to hours of professional hair and makeup but has also been Photoshopped to the point of no recognizable human features?

The use of Photoshop is an annoying (and undeniably rampant) practice for sure, but at this point I’m just like, “duh, nobody looks like that.” This kind of advertising is just plain boring now. Just open any fashion magazine to any page shilling a cosmetic brand or product. Does she look like a woman wearing makeup or does she look like a woman who is wearing makeup and also eight hours worth of post-production photo enhancement? What is the purpose of a photographic ad if it has virtually nothing to do with the product being advertised?

Take a look at this one:

I’m capitalizing this following sentence for emphasis – she has on FALSE EYELASHES to advertise MASCARA. It is an unacheivable look. Taken at face value, it’s a beautiful image that I don’t mind looking at, but really, don’t you think it’s an insult to our collective intelligence that brands actually pull this kind of bullshit?

Ever more disturbing: we fall for it.

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