At face value, Victoria’s Secret’s new “Love My Body” campaign sounds like it might be pretty cool and empowering.
Like Dove’s “Real Women” campaign before it, surely this Victoria’s Secret venture must be targeted at women of all shapes and sizes, featuring them in the ads, right?
Uh, not so.
The retailer is celebrating their “Body by Victoria” line by releasing a mini-collection with three new silhouettes, but, sadly, the ads for “Love My Body” feature the same old Victoria’s Secret bombshells. There are some new faces, but the body types — you know, the ones they want you to “love” — are the usual stick-thin and busty array. Models like Alessandra Ambrosio discuss what they love about their bodies in various video clips (lemme guess — the lack of body fat?).
From the looks of it, it’s a “what I love most about my airbrushed body” campaign. It’s a shame, but not really a surprise right?
I weep for our future.